My point of leading with Ben McGrath’s New Yorker piece wasn’t to discredit his story. Pieces like that have their place in journalism, and that specific story is full of worth (it’s in the New Yorker, ’nuff said). I just thought it was a great example of the traditional print voice that is seeping online.
And the thing is I wouldn’t say that it’s “seeping online” because there’s no real problem with the internet being used as a means for distributing material, at least as long as the material is worthwhile (no point in copying and pasting crap, which is why it’s great that Dane Cook started online, so his bullshit wasn’t redundant on top of being bullshit) presented in a visually palatable manner and there’s a decent business model behind it. And unlike many other publications that use the internet to mirror their physical product, The New Yorker has a pretty good handle on it’s online presence.
First of all, the New Yorker does it right because they let their writers have blogs on site, such as Sasha Frere-Jones, whose blog is definitely worth the click it will take you to get there … once you’re done here. I promise there’s a funny clip at the end of this, but it will disappear if you just scroll down right now.
The New Yorker also offers the smaller pieces for free to entice the would be spenders, then putting a premium on the meatier works as well a crazy little thing called Design. I don’t know about you, dear reader, but I don’t like the web design that most sites employ. The New Yorker’s standard web isn’t the big offender, that award goes to Rolling Stone and the combination of the teeny-teeeeeeny-teeeeeeeney-tiny (©Maddow) thin column of text and their insistence on splitting a piece displayed so think across four fucking pages, without a “one page” option that many including the NYTimes offer.
But how does The New Yorker manage to get it right? Well, what I’ll assume are well-padded coiffures were able to put as many net application designers in all of their open-space offices on the same task, and this resulted in The New Yorker’s Digital Reader. The simplest way to browse is click on the arrows on the sides of the layouts, and then, as you’ll see below, after you click on the page, you zoom in to read the page.
Works like Parker’s article, the creme de la creme, are kept “behind the curtain,” as The Atlantic’s Ta-Nehisi Coates put it, in the premium content section of The New Yorker’s site. This is done for one very good reason: good work doesn’t come free. Sure we’ve hit a point where admitting you still pay for music illicits stares akin to suggesting you just sharted, but journalism is a key ingredient in a well functioning and self questioning society, and we should be paying for it, hand over fist. Buy those NYTimes’ or whichever local paper is worth your money, (and no The USA Today does not count) not just when Obama’s won an election as I now endorse buying the Times (not that this was always the way I rolled over the W. Bush years) on any day of the week.
A few weeks ago, TIME had a cover story about the ways to save the newspaper. The problem the industry is currently facing is the fact that internet ad revenue for the news site industry is down. This trend results in oddities like the ginormous screen-estate that the Apple ad on the front page of the NYT that you may see when you go online to check your digital news, a stunt done wherein a high end company promotes itself to an audience that is presumably able to afford the product. The problem, though, is that these sites are all free, so their customers have no proof they’d actually be able to afford the ginormous 17″ Macbook Pro.
With The New Yorker’s digital reader, only available to those who will pay for it or actually subscribe to the publication, the people at Chevron know their product hawking won’t fall on broke ears. Admittedly, it would be great if all news would be available for free, but money doesn’t grow on KFC Famous Bowls yet, so we’ll have to pay for quality for the time being. And I have to reiterate that I think that as hard as it’s been for the journalistic commuity to get a grip on the net world, I think the New Yorker has a good start.
The author of the above TIME article then went on The Daily Show and Jon Stewart admitted that he shares the same crippling addiction to newspapers that I boldly revealed in my lede yesterday. Here’s the clip:
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