Don Draper gets the fun advertisment work. Selling the truly epic product, convincing the public that the product is truly epic. He gets to tinker with the product, hold it in his hand, and be as vague as he wants to be.
I bring this up because these past few weeks, I ventured back into the tricky thicket known as copy writing. Copy writing for books I’ve only been told about, not even seen. For books we don’t even have layouts for yet. For books about subjects I’ve never known were topics worth ink, paper, and binding.
These are books proposed by people who do not have the time or want to write them. Those aforementioned days drove me truly insane, if I wasn’t already from this dadgum election.